Will Websites Have To Change As Marketing Staples Vanish?

If ever there as a good reason for firms to seek the expert services of a marketing agency in Bedford it is the reality that the best ways to reach consumers are forever changing. Once it was all about having a visible presence on the high street and advertising through newspapers and billboards. Cinema, TV and even sponsorship of events and sports teams followed. In more recent years the internet and websites have become central alongside the rise of e-commerce and now, with the bulk of web searches made by phone, mobile-friendly sites are crucial.

All that certainly requires plenty of expertise to help firms stay in the forefront of marketing and branding, not least as consumer tastes and consumption patterns shift as well. Marketing Week has been considering what may happen next, not least what may be facing the axe.

A three-person panel listed some interesting ideas for what should go, including the big retailer TV Christmas ads. Another suggestion was that “brand love” should be dropped as a concept, since it meant more sense for a brand to be a “no brainer”. A third was a recommendation that ‘one theory marketing’ be ditched, on the grounds that it is lazy and fails to take into account that something is not “all about” one form of marketing, idea or purpose, meaning a marketing campaign could miss the mark. These and other ideas show that marketers are themselves constantly shifting in their ideas and styles, which goes to show you cannot simply keep on doing the same thing year after year and will need help in keeping your marketing up to date.

Some organisations, like KPMG Global, have gone as far as to say marketing must ‘adapt or die’ and indicated that key issues will include seamless buyer journeys for customers and making the most of an ever-growing supply of digital data from consumers who are swiping and clicking every day.

If you are a small business, marketing and branding your firm to deal with all this and keep up with new trends can be too much to ask. That’s why you will need the experts on hand to ensure you are still connecting with your target markets.