What Is Sustainable Packaging Design?
Packaging design plays a huge part in advertising and showcasing your product to potential customers, so getting it just right is essential. Aside from having the right look, you can also adopt some other techniques to make your product more appealing to customers.
Sustainability is a huge topic and has been for a while and many companies are pushing for more sustainable and eco-friendly alternatives in order to meet social demand. Many customers now actively choose products that are more sustainable in order to lessen their individual impact on the environment. Adapting your packaging to reflect this can help boost your business and make you an eco-friendlier option compared to competitors.
This includes changing the materials used for packaging and opting for recycled or reusable choices over other, more widely used options. Paper or cardboard is a great choice and is luckily something which is already widely used for packaging various different products. Paper can be recycled and reused multiple times making it a perfect choice. Using already recycled paper or cardboard in your packaging is a great way to show your commitment to sustainability and can help you create a product that has the minimum impact possible on the environment.
Although single-use plastics are detrimental to the environment, there are still options if you need to use plastic. Recycled plastics are a good sustainable option if the material is necessary for your product. If you must use plastic, avoiding virgin plastics at all costs is your best bet.
Compostable packaging is a fantastic option that is both sustainable and useful. It is often made from organic matter which can easily be broken down into compost and then used to provide nutrients to plants. This is perhaps one of the only truly zero-waste options and is a great type of packaging to use if your product allows it.
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