What Is In-App Advertising & How Does It Work?

With smartphone browsing and app use now incredibly commonplace and, in fact, people perhaps on their devices a lot more than usual because of lockdown and being at home more during the pandemic, there’s no time like the present to think about running an in-app advertising campaign.

Apps have a very high clickthrough rate, so it could prove very profitable indeed to prioritise this over the next few months – especially as the country starts to get back on its feet after the pandemic.

It can be a bit of a tricky minefield to navigate your way through, however, and there’s a lot of jargon floating around, which can be confusing if you don’t do a bit of research into the topic and familiarise yourself with certain terms. Once you know what they are, you’ll be able to start throwing around ad campaign ideas that could work in different formats.

No doubt you already know what your target audience is and this will really help you work out appropriate ad copy, graphics, ad placements and the keywords you want to target.

Deciding on the goals of your campaign is wise as well, so think about whether your ultimate aim is to raise brand awareness or to drive a particular action, such as app downloads or visits to your mobile site.

One of the key points, however, is to understand the difference between mobile web ads and mobile in-app advertising – and you should avoid running the same campaigns for both audiences. If you’d like any more help or advice, call creative advertising agency Cosanostra Design today.