Packaging Design Trends For 2023

Every so often, it is good for a business to revamp their packaging design, as it helps them stay up-to-date and attractive to new customers. So, if you’re looking for ideas on how to redesign your packaging next year, take a look at the top trends for 2023.

Bold colours

Do not be afraid of big, bold colours when rejigging your packaging. Although it is good to have some similarity to your old design to retain recognition among buyers, 2023 is all about grabbing people’s interest.
Justin Hamra from Vista told Creative Boom: “With our visual attention more valuable than ever, being bold, bright and ecstatic is taking over.”

Handwritten typograph

It is time to move away from computer typefaces, as companies will be printing their names and slogans in what looks to be handwriting. This makes the brand feel more homemade, familiar, and natural, instead of engineered and commercial.
So, ditch the straight lines of computer fonts and swap to authentic handwriting instead.

Refillable packaging

As everyone becomes more environmentally conscious, businesses will increasingly swap their packaging for greener alternatives.
This is why more and more enterprises will adopt refillable packaging, as it reduces waste and encourages customers to re-use the item, Packaging Europe stated.
Although there is always some waste in packaging, refillable ones save 70 per cent in CO2 emissions, 65 per cent in energy and 45 per cent water.

For more guidance on how to change your packaging next year, call our design agency in Bedford today.