Three gaps in your social media campaigns

Social media marketing is a huge, all-encompassing part of our lives and as such needs to be a significant part of your marketing focus.
According to Statistica, 71 per cent of the population of the UK use a social networking site, be it Facebook, Twitter, Instagram, Youtube or a combination at least once a month.
Because social media is such a major part of our lives, it should also be a major part of our brands. Here are three gaps you may have missed as part of your social media marketing plan.

MAKE SURE YOU ENGAGE AS MUCH AS DISPENSE CONTENT

For many businesses, a social media plan is essentially a schedule for sending out content. Blogs, posts and visuals are created, approved and sent out exactly when requested.
The problem with this approach is that your audience wants authenticity, consistency and relevancy in their social media, so ensure that the content you send out reflects your brand and its story. It is more art than science, so feel free to experiment.

KNOW YOUR AUDIENCE

Demographic information can help with this, but it is very important to cater your social media to your audience. Do not be afraid to mix up the content you provide and provide information and conversation starters that speak to the audience you have.

BE YOURSELF, BUT NOT SELF-ABSORBED

Authenticity is key here, and the best and most successful brands convey their brand’s message without having to mention a product or a service. Make sure to provide more content that highlights what your brand is about than content wholly centred around your product.
You are more than what you sell, and your audience are more than prospective customers. Make sure your social media treats them as such.
If you’d like any more help or advice, call creative advertising agency Cosanostra Design today.