Why Technical SEO Matters For Your Website
You can have the best looking website in the world and the finest products around, but it counts for nothing if you cannot attract web traffic. That’s why search engine optimisation (SEO) is such a big deal.
To reach page one of the search engine - which matters because very few people borer to look at page two - you need better optimisation than your competitors. But that is not just about producing lots of good optimised content with crucial factors like popular keywords, relevance and authority.
All of these elements matter, of course, and it is important to know how to write good copy for SEO purposes. But even the best content can be let down if your website drags your SEO ranking down.
This happens because of issues with technical SEO. This part of SEO is based on your website performance, as search engine bots known as crawlers check out how well it functions and will penalise shortcomings. This is where the best web designers in Bedfordshire can help, by making sure your website does not just look good, but functions in a way that boosts your technical SEO.
Some of the key areas of technical SEO include the following:
· Organisation and structure - you need the site to be navigable and you must avoid any broken links, either to internal or external pages. Your URL structure must also be consistent.
· Security - use secure codes to avoid being penalised
· Mobile friendliness - the majority of web searches are now being made using phones, so make sure you have a mobile friendly site to keep your score high
· Load-up times - swift load-up times are very important to keep your score high, as if pages load slowly some visitors will lose patience and navigate away. This will raise your ‘bounce rate’ (the proportion of visitors who take one look and leave), which will lower your SEO ranking.
These are just some of the most important elements of technical SEO. In order to make sure your website gets these right, get the web design experts on the case.