Dypro Logo
We were presented with a logo and pack design which was rejected by our clients main German distributor.
The logo which was already registered could not be altered but only tweaked, therefore we simply de-cluttered and removed the excess strokes from the ‘p’ and ‘r’ letterforms giving them a unique and simplified stance.
Our logotype not only proved successful but also adaptable as 2 further products were conceived soon after - ‘Dyprofix’ and Dypro 3D’. Our original logo had the built-in scope for it to be adapted as we see here with the addition of ‘fix’ and ‘3D’ in its name.
Dypro Packaging
Our design process of eliminating any confusing messaging or imagery from the existing lacklustre pack design lead us to the winning concept of ‘one image says it all’. We steered away from the the obvious splashes of colours and opted to show a reptile! Our chameleon image which we digitally retouched into a rainbow effect perfectly denoted the vast range of Dypro’s colour palette of dyes.
Set against a rich navy blue background the design came to life and conveyed the exact image and brand personality required. Our first and only visual of this was immediately approved and given the green light to proceed with the printing of the 500g tins.
Dypro Advertising
When an advertising campaign lands on the perfect day! ...timing is everything. We launched the above ‘FOR THE LOVE OF COLOUR’ campaign on valentines day and made an instant impact for obvious reasons.
The art direction of the proceeding poster campaigns followed suit with a single image in a single vibrant colour making the striking impact we anticipated.