What makes the Perfect Packaging design?
We like to separate packaging design into 3 perspectives; the first are the ‘graphics’ which are the visual communicative language. The second is the ‘structure’ of the pack which needs to satisfy the packaging manufacturer from a production point of view. The third is the ‘marketing’ and how it defines the pack design and ultimately how it sells the product.
Our extensive knowledge in these areas have reached the radars of household names such as Clarks, Vim and Timberland to name but a few. With Clarks we were given the genesis of a pack concept to which we had to unify and then create a formula on how to apply the design to over 25 various size and shaped packs but still retain the coherent brand look. Trends show the results of great packaging design married to a well executed marketing strategy can launch unheard of products or brands into new stratospheres almost overnight. See examples of our packaging design here: https://www.cosanostradesign.com/packaging/