What Are The Biggest Print Design Mistakes To Avoid?
Mistakes can happen in many forms of design, however, keeping an eye out for them is important to ensure there are no unhappy accidents. When designing for print, it is even more important to avoid mistakes as it is harder to fix them once they have been, well, printed!
One key mistake to avoid is mistakes in your typography. Type plays a vital role in design as not only does it need to look good, but it also delivers information to the consumer. Choosing a typeface which is hard to read or difficult to understand can make your print design look overcrowded and messy, as well as make it inaccessible.
Readability is vital in print as the size and design of the text cannot be changed once the design has been printed. Therefore, test runs and test prints are vital in ensuring the entire print is up to scratch before sending it off as a final product.
Another key issue to avoid in print is overcrowding. As the design must live on a physical object, it is important that it is not too visually overstimulating as this may put consumers off the product. Less is more in print, especially in packaging design.
One final issue you should be sure to avoid in print design is not paying close attention to the size specifications of the product. This can lead to the design being cut off, information being left out or the product looking disproportionate.
Margins and guidelines are given to ensure the design fits comfortably on the product or packaging and there are certain areas where the design should not overlap. If your design exists within the guidelines but is still printing incorrectly, there may be issues with the guidelines themselves and these should be revised before continuing.
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