3 Branding Mistakes To Avoid

When it comes to creating a brand identity, there are plenty of great examples that make it look all so easy. However, behind the scenes of every successful campaign is probably a lot of thought and hard work. More so than ever, it is important to convey the right image for your product or service. Here are some common pitfalls to avoid.

Not doing market research

Branding is not just telling people about your product or service, but about understanding what your customer wants. What are their pain points; how can you connect with people on an emotional level? It’s a highly competitive world where consumers can buy almost anything with a couple of clicks, so you need a unique way to stand out.

Create the persona of your target customer; give them a name, gender, social class, and so on, and then tailor your branding material to talk to them. This way, your messaging will sound more direct and authentic.

Having a forgettable logo

Your logo is going to appear on every piece of branding material you produce, and will be the visual image that comes to mind when people mention your company. Therefore, it needs to embody your brand identity.

Don’t make the mistake of thinking that the more detail you pack into a logo, the better. The essence is simplicity with a slight quirk to make it memorable. Think of the Apple logo: a clean apple silhouette with a bite out of one side. Choose a design that can easily be scaled up or down to suit different media.

Inconsistent messaging

With so many marketing channels available across social media, company websites, OOH advertising, and print media, it is harder than ever to create a recognisable brand. The visuals and tone of voice need to be seamlessly integrated to create an authentic and trustworthy message.

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