6 Considerations for Effective Brochure Design
Designing a brochure is a relatively straightforward affair. But designing a brochure that recipients will want to keep hold of for future reference can be much more of a challenge.
While brochures are no longer restricted to print-only, and you can have online interactive brochures, and even video brochures, the more useful your brochure is, the longer its life with the recipient and the greater the chance it will be passed on to other potential customers.
Brochure design is not limited to the images or layout your choose, rather it is a mixture of elements that work harmoniously together to make your brochure effective. Here are six things to consider when designing your brochure.
1. Determine your purpose
You first needed to identify the brochure’s objectives to help determine the marketing and the design of your brochure. Which segment of your target market is it for, will it be distributed by hand or by direct mail, and what benefits do you want to gain from it?
2. Review your copy
While the content of your brochure is important, how it is presented to the reader is crucial. Review your copy to make sure that there is not an overwhelming amount of information, or too little. Concise and accurate copywriting is essential for brochure marketing.
3. Know your paper stock and coating
Your choice of paper stock and coating can influence the reader’s perception of your company. A brochure with thicker paper stock and a glossy or matte coating will be perceived as more upscale than one with thinner stock. Heavier stock usually lasts longer than lighter ones. The coating can protect your brochure from smudging and abrasions.
4. Use high-resolution photos.
There is no excuse for using low-resolution, blurry photos anywhere within any marketing campaign. For a brochure, image quality is very important. High-quality stock photos are a wise investment, and a professional photographer can get high-quality product photos.
5. Include a call-to-action
The call-to-action is the most important section of your brochure. This is the part where you lead your recipient to an intended action. Whether it is to buy your products, check out your website, or avail of your discounts, you must always include a statement that will lead your customers back to you.
If you’re looking for experts in brochure design in Bedford, talk to us today.