What Makes A Great Logo?

Your logo is the calling card of your business and, as such, it needs to be well thought out and well designed, communicating everything about your brand in one fell swoop. But, of course, achieving this is often easier said than done and changing a bad logo can be an expensive endeavour later down the line.

Logos are made up of graphics, typefaces and colour palettes, and they all need to work well together, as well as reflecting the ethos of your business. Good font choice is essential and you can use typography effectively to reflect what your company does and the overall style of your brand.

For example, geometric designs can reflect cleanliness and simplicity, so would work well for tech brands, while a fashion company might prefer to go for something with a contemporary edge, something elegant and smooth.

One top tip for font choice is to avoid going for anything trendy. It’s important to keep an eye on trends, of course, but they change too quickly and your logo could soon look outdated if you’re not careful.

Another consideration for logo design is your colour palette. The colours you choose will help you to stand out in a crowded marketplace, convey the personality and values of your company and even evoke emotional responses in potential customers. 

It’s worth reading up about colour psychology to help you decide what to choose, based on what you do and what sector you’re in. Colour is important!

And, finally, your choice of graphics can make or break your logo, so make sure you give this lots of thought, as well. You don’t need to include graphics at all but, if you choose to, make sure that they’re relevant to what you do, or you risk confusing your target market.

Do you need any more help or advice? Get in touch with Bedford logo design experts Cosanostra Design today.