Good Web Design Can Boost SEO
It is not just about what keywords you use or how often you update your content that is key to search engine optimisation (SEO) for your website, but also how well your website has been designed. You might ask what relevance does the website design have on boosting search engine rankings, but it is all down to how it impacts the user experience (UX).
Search Engine Journal stated that designing a website that creates a positive UX by being easy to navigate will increase repeat visits. So how do you generate a good UX? One of the first things to do is to have an interactive design. By encouraging visitors to engage with the site, such as by clicking on buttons and using menus, this will make it easy to use the site.
It is also important to have good information architecture. This means organising and presenting information in a clear manner that flows easily. “User flows and navigation must be considered for all forms of information you present,” the publication advised.
Finally, having an exciting and interesting design is also essential. Do not underestimate the importance of having good coordination between colours, images and font. If these do not cohere with one another, it could appear jarring on the website and put visitors off exploring the site further.
According to Daily Business Group, having a well-designed website is key to giving a good first impression. People tend to form opinions on websites in seconds, so if it is cluttered, difficult to find the relevant information, has an odd layout or appears visually unappealing, this will form their opinion of the entire brand.
