Make or Break Website Design
Online design has the power to transform your business. From the individual logo design to your entire website design, your online presence may be the first (or only) point of contact for your potential customers, so your graphic design choices can be make or break for your company. While the world of website design offers endless options, it’s important to lay the foundations and get your basics right first. So press pause on the big, shiny, showy elements and check you’ve got these three things covered:
1. Your online presence is your authenticity
A potential customer’s first instinct is to search for you online and check out your website and your socials - and if these aren’t easy to find, it could create a trust problem, as well as sending them in the direction of your competitors.
2. Spend time on your ‘About’ page
We’ve all seen it - a flashy website that lures us in, but we can’t actually find exactly what they do. When you run a business, your product and service is so ingrained in your thinking, it’s easy to forget your audience might not know anything about you. So be thorough on your ‘About’ page.
3. Make your contact details highly visible
People often have short attention spans when browsing online, and if someone’s jumped on your website to get an email, phone number or address where they can find you, they’re not going to hang about long if they have to trawl through different pages to find your details. It’s your job to make the customer journey as easy as possible.