The Benefits Of A Social Media Marketing Strategy
Every business will know the importance of marketing, how it leads to better connections with your target audience and increases engagement and traffic. But have you developed a marketing strategy for social media?
This time of year is a vitally important time for businesses, particularly retail, as the world readies itself for the festive season. But while we all await the latest Christmas-themed TV adverts, M&S Food’s marketing director Sharry Cramond has said that social media will have a greater reach than TV for marketing going forward.
We have a look at why social media marketing is beneficial to your company.
1. Drive crucial traffic
The traffic to your website will create leads, and leads create conversions, which in turn generates revenue. But to get traffic, you need to reach out to your target audience. This is where social media is king! You can keep customers updated on what’s happening with your business, establish a brand personality, and improve brand recognition, that drives traffic to your website.
2. Help you build the right relationships
A social media marketing strategy will help you find the right followers on the right platforms for your business, leading to less time being wasted on leads that may not be beneficial or profitable.
3. Maintain brand image
It can be easy to lose your brand’s voice when posting across multiple social media platforms, which is where developing a social media marketing strategy can help maintain your image and voice across all platforms.
4. Outshine your competitors
With a social media marketing strategy, you can take that to the next level by evaluating what your competitors are doing, and identifying gaps that you can take advantage of.
5. Improve ROI
A social media marketing strategy can help you identify which aspects you need to measure in your social platforms to determine success. If you’re not reaching your goals, then you can also build on, or adapt parts of your strategy accordingly to improve your results.
If you’re looking for a marketing agency in Bedford, talk to us today.