How To Make Your Branding Festive

As well as the time Santa comes down the chimney, Christmas is known for being the biggest marketing opportunity of the year. Therefore, it is wise for businesses to make the most of this, whether by introducing new products or updating its branding for the season.

Even if your business has nothing to do with Santa and his elves, people begin to get into the festive spirit from mid-November, so you’d be spreading some joy and excitement by doing so too.

If you’re not launching a new product or service in the lead-up to December 25th, the aim is simply to add some Christmas sparkle to your website, packaging, branding and logo.

For instance, you could introduce a winter colour, such as dark shades, bright red, evergreen, or ice blue. This will create a simple, but effective, connection between your business and the season. Hershey’s swap their silver wrapping for red and green over the Christmas period, while Starbucks is famous for its ‘red cups’ over the holiday.

Packaging is also important, as, according to 99 Designs, it “allows you to create perceived scarcity”, whether of a limited-edition product or just holiday wrapping.

Make sure your website and social media pages are updated too, with simple Christmas banners that align with the brand’s colours. A positive greeting can cheer up customers, and potentially, make them more likely to use your business.

Whatever you do, it is important to make sure your brand is recognisable. So when the season is over, people still know who you are and what you stand for.

For more advice on enhancing Christmas campaigns, call our marketing agency in Bradford.