Why Has Minimalism In Design Remained So Popular?

Design is constantly changing and it can sometimes be difficult to keep up with the trends, but one which has maintained a popular choice over time is minimalism. In a world where bold and bright designs are hip and popular, sometimes it’s simplicity which stands out.

Minimalistic design choices can offer a refreshing and contemporary take on classic design. Many brands have opted to revise their old branding in favour of more simplified and clean versions of their logos and branding.

This helps to create a clean, less busy and more focused brand which can adapt and change with the times more easily. This allows brands to focus more on the essential information they need to deliver.

With minimalism, there is more focus on small aspects of design, such as logos or typography, which can sometimes become lost in the business of loud imagery and bright colourful design.

This also helps brands to put more emphasis on other parts of the company, such as the products they sell or services they provide. simplicity and minimalism allow for the star of the show to shine more.

A product is more likely to be spoken about and remembered if it has not had anything weighing it down or distracting from it, whereas a product with loud and exciting packaging and branding will likely be remembered more for how it looks rather than what it actually is.

For this reason, many cosmetic and skincare companies opt for minimalistic design choices over bold, maximalist designs, with sleep packaging and simple and modern packaging components.

This allows for the products themselves to do the talking and creates hype around the formula or the product and how it performs, rather than simply the aesthetic appeal of it.

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