Top Tips For Building A Brand Customers Flock To

Building a marketing campaign is about expressing a brand identity in a unique, dynamic and appealing way, and part of the process of creating effective marketing is having a brand people want to associate with. A brand’s identity is the most visible aspect of this, such as the logo, colour and design accoutrements that will define the brand, as well as the products and businesses associated with it. Given how important brand building is, here are some top tips for developing a brand that customers want to be a part of.

Follow The Golden Circle

Leadership expert Simon Sinek proposed that leadership and success is built on three simple questions which can be easily transferred to the world of brand development.

These questions are:

Why? - What is the brand’s raison d’etre and why are you passionate about it?
How? - What makes you different from the rest?
What? - What are the products, services and selling points that you offer consumers?
The importance of purpose drives most great brands and great companies. Lotus Cars was driven by the timeless philosophy of Colin Chapman, captured in the slogan “simplify and add lightness”.
Apple under Steve Jobs was built around the concept of why, and when he left, the brand struggled to find a reason to be passionate about it until he came back weeks before it went bankrupt.

Research The Competition And Target Audience

Look at what your competitors, both direct and indirect are doing with their marketing, but do not under any circumstances copy what they do. Instead, focus on the process they used to create their identity and how they stand out amidst the pack. Look at how they position their brand in the marketplace and how that affects their campaigns, as well as how they maintain a consistent brand identity across many marketing channels. As well as this, work out your target audience, what they want and specifics about the people you are trying to reach out to.

Create A Vision Statement

Many businesses draft a brand mission and a vision statement but without understanding why they are doing it. The vision statement is a single line that encapsulated everything you want to achieve in the distant future, which can be broad and ambitious, whilst a mission statement is the everyday commitments you make to turn a vision into reality. Your branding should be shaped by both.

For more information and advice from a marketing agency in Bedford, get in touch today.