Having something that is striking and attention-grabbing while still portraying the tone and feel of your brand is important in setting the tone for potential customers. 

Here are the reasons why major brands went through a rebranding exercise and why they worked.

A new report has predicted marketing investment will increase by $4.75 trillion (£3.44 trillion) by 2025.

Here are some failed marketing campaigns that have crucial lessons we can all learn from, especially the company that made the mistake.

Whether it is the simplicity of the Nike Swoosh, the double-pointed arrow of British Rail or the FedEx logo with the hidden arrow, logograms are the core at which an entire brand is built around.

The purpose of the flyer is to catch the reader’s attention and instantly convey some information.